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The 7 Most Important Ecommerce Web Design Tips & Practices

Nowadays, everything is online —and that includes shopping too. Whatever is your business niche is-whether that’s sneakers, clothes, grocery, or something in between—you need to hop on board the e-commerce website train with or without the help of the best web design services in WA.

An e-commerce Washington Web Design service offers you so many benefits and gives you a chance to build your brand, connect you with more customers, and sell more products—but only if you’ve got the right Web Design in Washington.

Designing an e-commerce website can be critical. The best web design services in WA will focus on the right colors, fonts, images, words, and graphics to make a good eCommerce website to convince visitors to make a purchase.

Besides hiring the best Web Design company in Washington, how, exactly, do you do that? And how to design an e-commerce website that will have products flying off your virtual shelves?

So, here are the top 7 eCommerce web design tips & practices to help you take your online store to the next level:

Tip: Don’t miss out on the 6th point.

Use quality photos and videos

Your website’s photo and video representations are everything your visitor has to rely on, also this is the point where offline stores have an absolute advantage. At least, for now.

That is why it is very crucial for modern e-commerce Web Design services in Washington, to use high-quality pictures, videos for better representation and understanding. You can include high-res photos, 360-degree views, 3D models, and videos.

High-quality visuals are also the main reason why social media platforms like Facebook, Instagram, Twitter, etc became so popular all over the world.

Keep things simple

Keeping things simple is one of the top thumb rules to keep in mind during the e-commerce designing process because simple is always better.

Do not go for lots of bells, whistles, useless popups, and buttons on your website because all they do is just “Distraction”.

Keep your design clear, clean, simple, make it easy to understand and navigate—and keep the focus on the sale.

Thinks like a website visitor

While designing the layout of your eCommerce website consider how a typical human brain processes information. If you want to connect better with your audience and for this to happen you have to need to think like your audience. This may include easy navigation, again easy simple design, easy-to-understand shopping policies, the process of shopping, straightforward, and hassle-free.

When you try to think like an online customer, it becomes easy to anticipate what they want from your e-commerce website.

Add convenient navigation, filtering, and search

Always keep in mind that convenience is the main reason why people shop online. And ultimately offering maximum convenience to the visitor should be the goal of your e-commerce store goal.

Also the major UX design trend today is to create a smooth and easy website.

To achieve this you have to focus on following easy structure and navigating through the pages. Menu — product page — cart — and back. To achieve this, you can anything hire professional Web Design services in Washington.

Keep it consistent and branded

Your e-commerce website should always correspond to the products, reflecting them and the purpose of your website. Always try to complement the brand identity. Stand out from the crowd by making it unique, attractive so that your users remember your branded design. You can achieve this by using the same fonts, logo, slogan, corporate fonts, and colors.

Make it responsive

Apparently, mobile browsing is the new trend and more than 70% of traffic comes from mobile devices globally. That is why more than 80% of the top leading websites are optimized for mobile users.

Hence, mobile optimization is extremely crucial if you want to drive maximum traffic to your e-commerce website.

If your e-commerce website is not mobile-friendly then it majorly contributes to poor user experience. So make your website responsive and boost your conversion rate.

Include multiple ways to get in touch

The visitor will only click on the “Order” or “Buy Now” button only if they are sure about the ways to get in touch in case they face any issues. You can achieve this by:

You can add a contact page with a professional email, a phone number, and your physical store address.
Place links to your social media profiles.
Add a FAQ page.
Enable Live Chat on your website.

Apart from this, you can add social proof such as customer reviews, mentions in the press to make your website look more authentic and trustworthy.

Wrapping things up

Designing an e-commerce website can be tricky- the above discussed top web design tips for e-commerce will help you to convert your website like crazy and smoothly. However, implementing the necessary changes may require specialized expertise.

At RMS- Relevant Marketing Solution is the best web design service in WA, we can help you to make your website the best with a great user experience with the help of an experienced UX designers team. You can call us at 817-851-6278 anytime to get a free consultation or browse our website: www.rmsnw.com for more information.

If you know some of the best tips and practices to make an e-commerce website look the best.