Relevant Marketing Solutions

8 Link Building Tactics for Small Budget Businesses

Small Budget Businesses
8 Link Building Tactics for Small Budget Businesses

Introduction: The world of SEO is a very challenging place for small budget businesses, who want to compete with their competitors but a small budget is the biggest problem which stops you. As a small local business sometimes you may feel like you are fighting for ranking your website on search engines. But don’t be afraid, in this article Relevant Marketing Solutions provide effective solutions to improve your website ranking without any huge budget.

There are effective link building tactics which help to increase your website visibility without breaking the bank. We will discuss the most practical tactics which help your business to improve their position.

What Is Link Building for Local SEO? Let’s Understand

Link building is the process by which you are getting a link from an external website to your own site. Links are a key element in Search Engine Optimisation (SEO), where the search engine uses links as one of its signals for determining relevance, popularity and authority.

Important points that you will keep in mind about backlinks;

  • Relevance: It is more valuable to have links from a website in the same category or industry as your own rather than unrelated websites.
  • Quality over Quantity: It is crucial to focus on the quality over quantity . Websites should focus on acquiring high-quality links from popular websites, rather than trying to acquire as many links as possible.
  • Diversity: It should be noticed that diversity in link building is important rather than heavily relying on one type of link.
  • Anchor Text: The anchor text should be reliable and descriptive. Anchor text is also known as naked URLs which appear on hyperlinks.

You have to build links from content which can be widely shareable and valuable, thus making it available on other websites as well as the internet community. There’s a range of link building strategies that SMEs can use, e.g. hosting guest posts, broken link building, and making connections through the Internet, among other things.

Why Link Building Is Important for Websites?

The most important component of search engine optimization is the creation of links. In order to improve the visibility and credibility of your website, you will need to create links that are generated from different websites. Link building is particularly important for small budget enterprises because it can be a cost effective to raise traffic and get visibility on search engines.

Small budget enterprises may also be able to enhance their business contacts with additional businesses and industry stakeholders through link building. Networking with other companies within your industry can provide valuable insights and opportunities for cooperation which could help you to grow your business.

Overall, building links is an essential component of the Small Budget Enterprises’ strategy to improve their search engine position, increase traffic, build a strong industry presence and develop relationships with relevant stakeholders. Small businesses can gain a competitive advantage in today’s constantly changing online market with the implementation of efficient link building strategies.

Link Building Strategies For Small Local Businesses

1. Social Media Link Building


Social Media Link Building is the process of using popular social media platforms for creating links to your website.

How Social Media Link Building Works:

  • Create unique and quality content for your website.
  • Share your content on popular social media platforms like Facebook, Pinterest etc.
  • Engage with your Social Media followers and encourage them to like, share and comment on your content.
  • As more people confront your content, it increases your content visibility.

Overall, Social Media Link Building isn’t the best way to build links, but it is an excellent means of supplementing more traditional efforts and enhancing your total presence on the Internet.

2. Participating In Online Communities

Participating in online communities is the best way to build links for small businesses.

What you should know about online communities:

  1. Find relevant online community
  2. Engage with communities
  3. Create quality content
  4. Link to your site
  5. Build relationships with other members of communities

It is possible to link effectively through online networks, but it takes sustained efforts and genuine involvement in the community.

3.Guest Blogging

guest bloging

The most popular strategy for businesses with limited budgets to build links is guest blogging. It is about creating and marketing content of exceptional quality on the Internet, by means of different blogs or businesses in that sector. It will help you get in front of new audiences and increase your website’s visibility.

Some points to keep in mind when guest blogging:

  1. Check out websites that are relevant for your industry and have a good reputation. That way you’ll get a good source of backlinks.
  2. Get in touch with the owner or editor of the website and pitch your idea for a guest post. Ensure that it’s important and interesting.
  3. When your pitch is accepted , write high quality posts that provide value to the website.
  4. In your author’s bio and in the content itself, add a link to your website but make sure that it is natural and relevant.
  5. Share your Guest Post on your own social media channels.
  6. To determine if your guest blogging effort is paying off, look at the web traffic and search engine ranking of your website.

4. Create a Blog Covering Local Topics

You’ve got a blog right now? If you don’t, start one and concentrate on local issues. Sure, this step requires more effort on your part, but here’s why blogging is worth it to build links for local SEO.

  • With a blog, you can show off your knowledge and expertise to increase consumer trust and ultimately make it easier for them to choose the name of your business over competitors.
  • Sharing blog content on social networks is a simple thing to do. For your brand, more shares will result in greater visibility and increased traffic over time.

When you start blogging, then here is few points to get backlinks to your post;

  • Backlinks start with great content. You can spend your time studying what your customers need and making articles that satisfy their needs. When readers find what you have to offer useful, they are going to click on it.
  • Give us your content and link the roundups. Roundups promote great new content in one specific niche, and it is likely that the authors will offer a listing or backlinks as they are always looking for quality content to include.
  • Make sure you highlight your posts on social media. The more people who share your content, the more likely you are to reach bloggers who are looking for content to link to.
  • You can be active on platforms like Twitter, LinkedIn and Facebook. Develop relationships with clients, find yourself as a locally expert and you will naturally get backlinks.

5. Infographic Link Building

To get links and social media shares, Infographics Link Building is a technique which uses visual content to be created and published on your website or blog.

Infographics provide an image representation of the data that are usually presented in a simple, graphical format which makes them easy to read and understand. Infographic link building is a strategy that involves creating an infographic and using it for backlinks, thereby attracting them.

  • Infographics are a popular and efficient way of presenting information in an attractive manner.
  • Infographics can be used to explain data and topics.
  • They are highly shareable and increase traffic on websites.
  • Infographic link building can result in high quality backlinks.

6. Local Link Building

The practice of creating links with websites that are based in your area is referred to as Local Link Building. It’s an effective strategy for SMEs that helps them to improve the visibility of their web presence, and connect with audiences in their own area. To build local links, you can use the following methods:

  • Local Newspaper
  • Local Events
  • Local Directories
  • Local Bloggers
  • Local Charities
  • Local Industries

Small budget enterprises may be able to increase their online presence and gain more traffic from their local audience, through the use of these Local Link Building Strategies.

7. Broken Link Building

A broken link building strategy involves finding broken links on other websites and replacing them with links to your own website. In order to learn more about how broken links are built, take a look at these main points:

  • There are broken links that no longer work because the page they’re linking to has been deleted or their URL changed.
  • The lack of links can do harm to the user experience, and a website’s ranking on search engine results pages may be affected. 
  • The building of broken links involves finding broken links on other websites that relate to the content of your own website.
  •  It is essential that the replacement link has an impact on the material initially cited by the missing link.
  • In order to build a broken link, opportunities and connections with website owners must be identified through research and outreach. 
  • This strategy will help your website to get more backlinks, increase its ranking in search engine rankings and improve the user’s experience on your Website.

8. Testimonials and Reviews

For small budget businesses, testimonials and reviews are a powerful strategy for building links. This involves reaching out to your loyal clients on their website or social media profiles, encouraging them to leave positive reviews and testimonials about your business. That’s not only a means of building relationships, but it also provides credibility and reliability that can influence potential customers in deciding which provider is to be chosen over the competitors.

One approach is the identification of relevant articles or Internet directories which allow testimonials and reviews, as well as contact with website owners to ask them if they would be interested in carrying a testimonial from you. This will lead to inbound links back to your website, which can increase the rankings on Google.

Another way to leverage social evidence is by encouraging consumers to leave reviews at popular review sites such as Yelp or Google My Business. Your customers can be attracted to your company by good reviews, which will help you build up a reputation in the industry.

But it is important to keep in mind that if you don’t get customers, this strategy will not work. The priority is to give a great product or service, provide excellent customer services and follow up with customers so that they are satisfied. This is not only useful for the effort to establish a link, but it will also result in new business and referrals.


Due to financial constraints and limited resources, small budget firms are often faced with problems in building backlinks. One of the cost efficient ways for small businesses to generate quality backlinks is via guest blogging, by breaking link building and working with businesses located in their area.

Moreover, increasing brand exposure and gaining backlinks can also be achieved through the creation of worthwhile and shareable content, use of social media platforms as well as participation in internet communities. Finally, it can help smaller firms obtain their desired outcome and keep costs under control if they track and analyze data, guard against competitors as well as be patient and persist in building links.